Reflective Self-Analysis

The prospect of working as a group with the others from the class was in fact quite an exciting thing when the brief was first handed out. As predicted, the work ethic while working as a group is far different to working by yourself. And as much as you could attain new knowledge from your fellow group-mates, you never know what kinds of stuff to expect from them. It is a fair thought that certain individuals have certain kinds of expectations on things, as much as you try to have an open mind to things with your peers, you can’t possibly aspect to receive the same from the others.

By working on this past Future Lions brief with the few others from the class is that, it was nice in a sense that it helps open up our minds as to what we should be expecting from the industry as graphic design students, not to mention having the opportunity to work with the other talents from the class. But at times, I find that it rather difficult for the group to keep the work-flow and discussions going. On top of that with the holidays peaking in at one point with myself needing to leave the country, it was difficult to keep in contact with the others despite the plannings prior the break.

As much as we have better knowledge and handling of the programmes introduced to us compared to the time when we first join the course, I was wondering whether it would be a lot more appropriate to hand us a ‘group-brief’ similar to this during the first year instead of it being over holiday season of the second year? But regardless, I’m glad how the group manage to get by at the end of the day.

Slide Images – Finished Montage

Image Pool – For Montage

Future Ideas(For this Innovation)

“AR” Codes –

By taking on the future trends in which most movie goers would have a cell-phone that possess video taking capabilities, the first step in which what the future would be like for movie goers is to introducing the Augmented Reality feature onto cinema tickets. ‘AR’ technology at this stage is quite simple and straightforward. Despite the development still at its infancy, the functions in which this innovation could provide are still quite sophisticated and would definitely benefit a large audience ranging from military individuals to tourists. This technology will further blur the line between what is real and what is not real to the way we perceive computer generated images.

The AR technology that would be implemented onto movie tickets is to have a small piece/strip of barcode attached to it. And when the piece of code is being scanned (or view upon) by an equipment with video taking functions, it will then be revealed on the screen of the device with a character from the movie (or even yourself) in which you can interact with. The different kinds of interaction range from the character providing you the synopsis of the movie to what kinds of services the cinema offers. It can even include advertisements as well. Further building onto that, it gives the audience and movie-goers to have another reason to keep the ticket they have bought.

Of course such movie-going experience could be improved by, instead of the cinema dispensing the tickets, the cinema could adopt a more environmental friendly approach to this by issuing ‘virtual/digital’ tickets.

Booths in Cinema Foyer –

This idea further takes on the earlier concept of allowing movie-goers that are waiting in the foyer for their film to have some kind of interaction with both the movies and what the cinema provides. This generic-like booth could provide all kinds of services ranging from viewing and reservation on upcoming movies. But what sets this booth different to the others is that this innovation will further take up on the ‘facial recognition’ idea proposed earlier. When entered with the ticket to the movie, the booth will have a panoramic/360 degrees angle screens surrounding the user and at the same time it will have the live trace function capturing the facial features of the user that would be uploaded onto the booth.

When the necessary information/image is being uploaded, it engages the user with various contents such as allowing them to have a feel of what behind the scenes of the movie is like to rubbing-shoulders’ with the movie stars on the set. It could even have the individual be placed in a particular scene of the movie that allows them to ‘feel’ what that particular moment of the movie is like. Whether it is the audience themselves or the ‘uploaded version’ interacting with the contents, many kinds of contents could be installed for this innovation. It will be good publicity for the makers/cinema and at the same time provide a different experience for movie-goers.

Big Screen Self Check in-Points –

By picking up certain points from both of the previous two concepts, we could have an alternate outcome to what kinds of stuff the cinema could offer. Similar to the concept of E-Tickets at the airport, the cinema would instead of issuing you a paper-ticket; you would just have to wave your phone over a scanner with the provided information (whereby the ‘tickets’ have been purchased beforehand via online or at the cinema) through the check-in points situated at the entry into the particular cinema for the show.

Upon waving over the scanner, the seat allocation will appear with your customized character/image on the big screen (that eventually shows the movie itself) which will guide the movie-goers to their selected seating. Not only does this concept promotes a paperless-environment it makes entering the movie a lot more legitimate in the event that someone else has taken your seats and also safeguard the cinema from movie-free-loaders.

This idea might not be viable to each and everyone simple because not every single movie-goer would possess a top-end cell-phone. The way to go around this is that the cinema would have an option to issuing both electronic AND paper tickets as well; and that by adopting the eco-friendly approach, paper tickets could cost slighter more than electronic tickets.