Visual Rhetoric

February 10, 2009

Visual Rhetoric January 2009 -

This unit will look at recurring themes in visual representation; its aim is to look at the concept of originality. Can a purely original idea still be achieved or are we continually re-contextualising various themes, concepts and applicants that have been in existence for centuries?

An example would be the cliche and how, when placed in a knowing context (i.e. irony) the idea becomes relevant and able to communicate on a new level. Recurring themes will be explored in the context of new media. Are there recurring themes and ideas evolving that are particular to digital practice? What is new?

  • Communication through visual concepts.
  • Relationship between the medium and the message.
  • Sign, symbol, metaphor and visual rhetoric.
  • Digital workshops.
  • Post-modernism as a graphic device.